[Education]
Ph.D., Marketing (Social Psychology Minor),
University of Illinois at Urbana-Champaign, 2005.
Master of Business Administration (Marketing Concentration),
Seoul National University, Korea, 1999.
Bachelor of Business Administration,
Seoul National University, Korea, 1997.
[PROFESSIONAL EXPERIENCE]
Seoul National University, School of Business, Assistant Professor of Marketing, March 2013 - present.
Yonsei University, School of Business, Assistant Professor of Marketing, September 2010 - February 2013.
Kansas State University, College of Business Administration, Assistant Professor of Marketing, August 2005-June 2010.
[AWARDS and HONORS]
서울대학교 차세대 우수학자, 2014.
최우수 논문상, 한국마케팅학회, 2014
최우수 논문상, 한국마케팅 과학회, 2013
초헌 학술상, 연세대학교 경영/상경 동문회, 2012.
Teaching Excellence Award, School of Business, Yonsei University, Fall 2011.
American Marketing Association Doctoral Consortium Fellow, 2005.
The Albert Haring Symposium Fellow, 2002.
[Major Competitive Grants Awarded]
Social Sciences Korea (SSK; 한국사회과학연구지원), the National Research Foundation of Korea, 2011.9~ 2014.8, Co-Investigator.
Research Topic: Social Network Services and Consumer Judgment.
General Research Grant (일반연구지원-신진연구), the National Research Foundation of Korea, 2011.5~ 2013.4, Principal Investigator.
Research Topic: Consumers' Status Anxiety and Its Effects on Conspicuous Consumption.
Research Grant (대림수암 연구비), Daelim Suam Foundation, 2011.4.21 ~ 2012. 4.20, , Principal Investigator.
Research Topic: The Effect of Stereotype Threat on Consumer Risk Judgment.