Professor of Electronic Commerce, Digital Economy, IT Strategy
Byungjoon Yoo is Professor at the College of Business Administration at Seoul National University. Before he joined Seoul National University, he worked at Korea University and Hong Kong University of Science and Technology. His research interests are in online marketplaces and management strategies of digital goods such as software products, online music songs and online games. He has published on these topics in journals such as Management Science, the Journal of Management Information Systems, Decision Support Systems and the International Journal of Electronic Commerce. He has consulting experiences with many online music and online game companies, Korea Stock Exchange, Korea Internet Security Agency, Korea Creative Contents Agency. By measuring the impacts of information systems and their use for online businesses, he analyzes and suggests how to use information systems strategically to acquire and maintain competitive advantages in those areas.