김진교

Marketing Management, Creating New Products & Services 교수


교수 소개

Jin Gyo Kim is Associate Professor of Marketing at Seoul National University. He received his PhD in Marketing from the Rotman School of Management, University of Toronto. Prior to joining Seoul National University, he was an assistant professor of Sloan School of Management, MIT. His research focuses on Statistical and Mathematical Models to Marketing Problems, Models for various cross-sectional and/or time-series data sources and Marketing Decision Support System. His articles have appeared in top-tier journals such as Journal of Business & Economic Statistics, Review of Marketing Science and Management Science. He won Zellner Best Thesis Award, Statistics in Business and Economics from the American Statistical Association. He was also selected to receive The Best Paper Award from Korean Marketing Association.

경력사항

[학력]
Ph.D  Marketing, Rotman School of Management, University of Toronto, Toronto, Canada, 2002
Dissertation Three Essays on Bayesian Choice Models
Recipient of 2003 Zellner Best Thesis Award, American Statistical Association
M.A Business Administration, Sogang University, Seoul, Korea, 1993
B.A Business Administration, Sogang University, Seoul, Korea, 1991


[교직]
MIT Sloan School of Management, Assistant Professor of Management Science, 2001-7-2004.12 


[수상]

  1. Zellner 최우수 박사학위 논문상 (경영/경제 관련 통계분야), 미국통계학회, 2003.8
  2. 한국마케팅학회, 최우수논문상, 1995.4


[학술활동]

  1. 마케팅연구 편집위원, 2006-
  2. 한국소비자학회, 상임이사, 2007-
  3. 한국마케팅학회, 상임이사, 2007-
  4. International Journal of Management Science, 편집위원, 2007-
  5. Production and Operations Management, Editorial Board, 2006-

학술활동

[정기학술지논문]

  1. Kim, Jin Gyo, Ulrich Menzefricke, and Fred M. Feinberg (2007),
    "Capturing Flexible Heterogeneous Utility Curves: A Bayesian Spline Approach," Management Science, 53 (2), 340-354.
  2. 김상훈, 김진교, 정용균 (2006), "징병제하에서 왜 군 입대를 늦추는가?: 심리적, 인구통계학적 특성 검토," 한국국방경영분석학회지, 32, 2, 188-211.
  3. 이지영, 김진교 (2006), 온라인 패널 조사와 오프라인 대인면접 조사 간 데이터 품질 비교: 신뢰도와 타당도를 중심으로, 마케팅연구, 21, 4, 209-231.
  4. 김진교 (2006), 온라인 브랜드 공동체에 대한 반응이 어떻게 브랜드로 전이되는가?, 마케팅연구, 21, 3, 23-46.
  5. Kim, Jin Gyo, Ulrich Menzefricke, and Fred M. Feinberg (2005),
    "Modeling Parametric Evolution in a Random Utility Framework," Journal of Business & Economic Statistics
  6. Jae Il Kim, Jin Gyo Kim, and Donghoon Kim(2005),
    "Korean Air: An Internet Marketing Case," Korean Journal of Marketing.
  7. Kim, Jin Gyo, Ulrich Menzefricke, and Fred M. Feinberg (2004),
    "Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior," Review of Marketing Science.
  8. Kim, Jin Gyo (2004),
    "Choosing Optimal Designs for Pair-Wise Metric Conjoint Experiments," Seoul Journal of Business.