주우진

Marketing Strategy, Channels of Distribution, Automotive Industry 교수


교수 소개

Wujin Chu currently serves as Associate Dean for MBA Programs and Professor of Marketing. He graduated from Seoul National University with a BA in business administration and the Wharton School with a PhD in marketing. After graduating from Wharton he had joined MIT as Assistant Professor and later, UC-Berkeley as Visiting Associate Professor. Professor Chu’s primary research interest is in application of economic models to marketing phenomena, particularly in channels of distribution. He has also been active in conducting research in inter-firm trust in the global auto industry. He has published numerous articles in Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Organization Science and the Journal of International Business Studies. In 2003, he was cited by the Journal of Marketing Education as the second-ranked professor in the Asia Pacific region in terms of research performance. Also in 2010, he was selected to receive the JIBS Decade Award, which is given to the most influential paper published in JIBS ten years after publication, for his paper on the global automobile industry. Professor Chu has also consulted top Korean companies such as Samsung Electronics and Hyundai Motors. He is also advisor to the Ministry of Knowledge and Economy on their national R&D strategy.

경력사항

[학력]
Ph.D Ph.D. in Marketing, Wharton School, University of Pennsylvania
M.A

MA in Managerial Economics, Wharton School, University of Pennsylvania 

B.A

Bachelor of Business Administration, Seoul National University



[교수경력]

  1. 1993 - 서울대학교 경영대학 (전임강사, 조교수, 부교수, 교수)
  2. 1988 - 1993: Assistant Professor, Sloan School of Management, MIT
  3. 1997 - 1998: Visiting Associate Professor, University of California, Berkeley.


[수상, 서훈, 표창]

  1. 2010 Academy of International Business, JIBS Decade Award (최우수 논문상)
  2. 2003 Journal of Marketing Education, 아시아태평양 톱10교수 교수로 선정 (2위)


[학술 및 보직 활동]

  1. 한국자동차산업학회 회장
  2. 한국기업경영학회 부회장
  3. 제11차 APEC Automotive Dialogue, 의장
  4. 2004.8.1 - 2006.7.30 서울대학교 학생부처장
  5. 1993 - 2000 미국 MIT 국제자동차연구소 한국대표
  6. 2003 - 현재, International Journal of Research in Marketing, Editorial Board
  7. 1996.1.1 - 2001.12.30, Marketing Science, Editorial Board

학술활동

  1. Anne Coughlan, S. Chan Choi, Wujin Chu et al (2010), "Marketing Modeling Reality and the Realities of Marketing Modeling," Marketing Letters, forthcoming.
  2. Wujin Chu and Hyunsik Kim (2006), "Online-offline Channel Conflict: A Game-theoretic Model with Application to the Automobile Industry," International Journal of Automotive Technology and Management, 6, 1, 20-44.
  3. Wujin Chu, Beomjoon Choi, and Mee Ryoung Song (2005), "The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention," International Journal of Electronic Commerce, 9, 3, 115–127.
  4. Jeffry H. Dyer and Wujin Chu (2003), "The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan and Korea," Organization Science, 14, 1, 57-68.
  5. Jeffrey Dyer and Wujin Chu (2000), "The Determinants of Inter-Firm Trust in Supplier-Automaker Relationships in the U.S., Japan and Korea," Journal of International Business Studies, 31, 2, 259-285.
  6. Wujin Chu, Eitan Gerstner and Jim Hess (1998), "Managing Dissatisfaction: How to Decrease Customer Opportunism by Partial Refunds," Journal of Service Research, 1(2), 140-155.
  7. Wujin Chu and Paul Messinger (1997), "Information and Channel Profits," Journal of Retailing, 73(4), 487-499.
  8. Jeffrey Dyer, Dong Sung Cho and Wujin Chu (1997), "Strategic Supplier Segmentation:The Next Best Practice," California Management Review, 40(2), 57-77.
  9. James Hess, Wujin Chu and Eitan Gerstner (1996), "Controlling Product Returns in Direct Marketing," Marketing Letters, 7(4), 307-317.
  10. Wujin Chu and Preyas Desai (1995), "Channel Coordination Mechanism for Customer Satisfaction," Marketing Science, 14 (4), 343-359.
  11. Wujin Chu, Eitan Gerstner and James Hess (1995), "Costs and Benefits of Hard-Sell," Journal of Marketing Research, 32 (Feb.)
  12. Dong-Sung Cho and Wujin Chu (1994), "Determinants of Bargaining Power in OEM Negotiations," Industrial Marketing Management, 23, 343-355.
  13. Wujin Chu and Woosik Chu (1994), "Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent," Marketing Science, 13 (Spring), 177-189.
  14. Eitan Gerstner, James Hess and Wujin Chu (1993), "Demarketing as a Differentiation Strategy," Marketing Letters, 4, 49-57.
  15. Wujin Chu (1992), "Demand Signalling and Screening in Channels of Distribution," Marketing Science, 11 (Fall), 327-347.
  16. Wujin Chu and Erin Anderson (1992), "Capturing Ordinal Properties of Categorical Dependent Variables: A Review with Application to Modes of Foreign Entry," International Journal of Research in Marketing, 9, 149-160.
  17. Anderson, Erin M., Wujin Chu and Barton A. Weitz (1987), "Industrial Purchasing: An Empirical Analysis of the Buyclass Framework," Journal of Marketing, July, 51, 77-86.


[Books and Publications]

  1. 주우진, 김재범 공저, "인터넷 마케팅", 2002, 경문사
  2. 주우진, "데이터베이스 마케팅", 2000, 서울대 경영대학 전자상거래지원센터
  3. 주우진, "전자상거래에서의 마케팅 믹스", 1999, 서울대학교 경영대학 전자상거래지원센터
  4. 주우진, 조동성 공저, "한국의 자동차 산업", 1998, 서울대출판부
  5. 김원수, 김재일, 주우진 공저, "마케팅 정보론", 1996, 박영사
  6. 주우진, 김효근, 박상준 공역, "21세기 마케팅 정보혁명", 1996, 김영사
  7. 주우진 (공저), "마케팅 신조류", 1995, 경문사


[Articles]

    (Papers written in English)
  1. Jeffry H. Dyer and Wujin Chu (2003), "The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan and Korea,"Organization Science,14,1,57-68.(SSCI 논문)
  2. Jeffrey Dyer and Wujin Chu (2000), "The Determinants of Inter-Firm Trust in Supplier-Automaker Relationships in the U.S., Japan and Korea," Journal of International Business Studies, 31, 2, 259-285. (SSCI 논문)
  3. Wujin Chu, Eitan Gerstner and Jim Hess (1998), "Managing Dissatisfaction: How to Decrease Customer Opportunism by Partial Refunds," Journal of Service Research, 1(2), 140-155.
  4. Wujin Chu and Paul Messinger (1997), "Information and Channel Profits," Journal of Retailing, 73(4), 487-499. (SSCI 논문)
  5. Jeffrey Dyer, Dong Sung Cho and Wujin Chu (1997), "Strategic Supplier Segmentation:The Next Best Practice," California Management Review, 40(2), 57-77.
  6. James Hess, Wujin Chu and Eitan Gerstner (1996), "Controlling Product Returns in Direct Marketing," Marketing Letters, 7(4), 307-317. (SSCI 논문)
  7. Wujin Chu and Preyas Desai (1995), "Channel Coordination Mechanism for Customer Satisfaction," Marketing Science, 14 (4), 343-359. (SSCI 논문)
  8. Wujin Chu, Eitan Gerstner and James Hess (1995), "Costs and Benefits of Hard-Sell," Journal of Marketing Research, 32 (Feb.) (SSCI 논문)
  9. Dong-Sung Cho and Wujin Chu (1994), "Determinants of Bargaining Power in OEM Negotiations," Industrial Marketing Management., 23, 343-355. (SSCI 논문)
  10. Wujin Chu and Woosik Chu (1994), "Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent," Marketing Science , 13 (Spring), 177-189. (SSCI 논문)
  11. Eitan Gerstner, James Hess and Wujin Chu (1993), "Demarketing as a Differentiation Strategy," Marketing Letters, 4, 49-57. (SSCI 논문)
  12. Wujin Chu (1992), "Demand Signalling and Screening in Channels of Distribution," Marketing Science , 11 (Fall), 327-347. (SSCI 논문)
  13. Wujin Chu and Erin Anderson (1992), "Capturing Ordinal Properties of Categorical Dependent Variables: A Review with Application to Modes of Foreign Entry," International Journal of Research in Marketing, 9, 149-160. (SSCI 논문)
  14. Anderson, Erin M., Wujin Chu and Barton A. Weitz (1987), "Industrial Purchasing: An Empirical Analysis of the Buyclass Framework," Journal of Marketing, July, 51, 77-86. (SSCI 논문)
  15. (Papers written in Korean)
  16. 주우진, 김현식 (2004), "소비자 정보 획득을 위한 정보중간상의 신호전송 행태에 관한 연구," 마케팅연구, 제 19권, 2호.
  17. 주우진, 김현식 (2004), "온라인 정보중간상 회원가입시의 소비자 정보비대칭성에 관한 연구," 서울대학교 경영대학 경영연구소 경영논집, 제 38권, 1호.
  18. 주우진, 김현식 (2002), "저비용 온라인 유통채널 도입시의 채널갈등 관리방안에 대한 연구," 마케팅연구, 제 17권, 3호.
  19. 최범준, 송미령, 주우진 (2002), "인포미디어리의 사용과 브랜드가 온라인상에서 소비자의 구매의도에 미치는 영향에 관한 연구," 소비자학연구, 제13권, 2호.
  20. 안상형, 주우진, 곽태우 (1999), "전자마케팅 포지셔닝 전략에 관한 실증 연구," 경영정보논총, 제9권, 12월.
  21. 주우진, 전종근 (1999), "포철의 고객성공운동," 마케팅연구, 제 14권 2호, 175-188.
  22. 주우진(1996), "신유통업태 분석," 유통연구 창간호
  23. Paul R. Messinger and Wujin Chu(1995), "Product Proliferation and the Determination of Slotting and Renewal Allowances," Seoul Journal of Business, Vol 1, No. 1
  24. 주우진(1995), "한국적 거시경영의 기초 : 신유근 저『현대의 기업과 사회:한국적 거시경영의 기초』에 대한 논평," 사회과학평론, 제13호
  25. 주우진, 프리야스 데자이(1994), "유통파트너를 통한 고객만족의 제고방안에 관한 연구," 경영논집, 제28권 1,2호
  26. 주우진(1994), "신세계 E-마트:합리적인 소비문화 창조와 유통근대화의 선구자," 경영사례연구, 제28권 1호